Strategy · Program Design · Partnerships · Implementation

Turning complex priorities into programs that work.

I help mission-driven organizations and growing companies launch and strengthen programs, develop partnerships, and build the systems needed for sustained delivery. My work spans program strategy and operations, partnership development, SaaS implementation, and social impact initiatives.

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Selected Career Experience

Building programs from the ground up.

Cookies | Building a social impact function

Built Social Impact from its beginnings within Marketing into a standalone global function, establishing strategy, partnerships, and operating practices. Managed a $1.5 million annual budget and a team of up to five employees and contractors.

Cookies U | Education and workforce development

Designed and launched five workforce-program cohorts, coordinating curriculum, instructors, employer partners, learning resources, and participant support. The program combined hands-on education with classroom instruction at every stage of the supply chain.

Backbone Software | Implementation operations

Built the Professional Services function and coordinated customer implementations across a 70-account portfolio. Reduced average onboarding time by 50% through standardized workflows, clearer ownership, and improved handoffs.

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Consulting Services

Meaningful priorities often live between departments.

I help teams coordinate work that spans departments, partners, and customers, from launching an initiative to improving how an existing program operates.

01

Program Strategy, Launch & Operations

I help teams launch programs and improve how work moves across departments. This includes SaaS implementation and customer onboarding, with clear ownership and coordination between customers and internal teams.

  • Program assessment and launch planning
  • Roles, workflows, and decision-making
  • Customer onboarding and implementation workflows
  • Playbooks, reporting, and delivery tracking
  • Operational handoffs and continuous improvement
02

Partnership Strategy & Development

I help organizations build partnerships around shared objectives and practical ways of working together, so each partner understands their contribution and the relationship supports consistent delivery.

  • Ecosystem mapping and partner evaluation
  • Partnership objectives and responsibilities
  • Partner onboarding and enablement
  • Joint delivery plans and coordination
  • Relationship stewardship and performance review
03

Social Impact & Sustainability Programs

I help organizations turn social impact and sustainability commitments into programs shaped by community needs and organizational capacity. The work connects program design with the people, resources, and practices needed for delivery.

  • Community-informed program design
  • Education and workforce initiatives
  • Community investment and nonprofit partnerships
  • Sustainability implementation planning
  • Program measurement and reporting

Ways to work together

Bringing structure to ambiguity.

Amanda Friedman

About Amanda

I am drawn to building the programs and relationships that make an organization’s mission operational.

At Cookies, I launched the brand’s social impact program within the marketing department and developed it into a standalone global function. Earlier, at Backbone Software, I built implementation and onboarding systems while coordinating across customers, product, sales, and engineering.

I begin by listening to the people closest to the work. Their priorities, alongside an organization’s resources and constraints, shape both the program design and how it is delivered.

I hold a master’s degree in Engineering, Sustainability & Health from the University of San Diego. That training informs how I connect organizational goals with wider social and environmental systems.

Areas of interest

Climate and emerging technology · Consumer brands, music, and events · Mission-driven organizations and nonprofits

Start a conversation

Have a program to launch or strengthen?

Tell me what you are building, where the work stands, and the support you need. I work through focused projects and embedded program leadership.

amanda@axfriedman.com

Based in Los Angeles and available for remote consulting engagements.